Carmen Bruma – Fitness Fashion “Bruma Season”

Interviw with Carmen Brumă

Silver frost is synonymous with the beginning of the cold season.

Carmen Brumă is the “equivalent” of a healthy lifestyle, an aspiration for other people, and “living proof” that personal life experience can be transformed into a “life project”.

Attire: Tommy Hilfiger & Diva Charms

Carmen Brumă is a source of inspiration for women through impeccable demeanor and a decisive way of convincing the public to follow the recommended advice. What do you consider to be the “hooks” that represent you, through which you spread the idea of health through exercise and nutrition?

I believe that sincerity is the first thing people perceive immediately. People find me credible!

I have been conveying the same message for many years, and people have noticed that I not only promote a lifestyle but also fully practice what I preach.

My consistency in delivering messages, the weight loss and body transformation programs I have created over time, and the results achieved by those who have followed them have led us to where we are now, and thus I have gained the credibility of the public.

At this point in your career, it can be said that you have reached a stage of professional maturity after approximately 20 years of experience in this business segment. How would you present yourself in one sentence?

I could sum it all up as “do, first and foremost, what you claim to teach others to do.”
Currently, there is a strong emphasis on physical health, but without a healthy psyche to complete the whole, it is not enough. How do you provide the well-being that the psyche needs?

I believe in the unity and close relationship between the physical and the psychological. It is not possible to have a strong and harmonious physique without a psyche that is in perfect harmony with the state of the body. I am convinced that there is this homogeneity between the physical and the psychological, and part of the message I convey is based on the fact that a good mental state gives you a good physical state and vice versa.

I engage in sports primarily because it induces a good mental state, relaxation, and, in conclusion, it is a form of therapy. The physical and the psychological are interconnected/interdependent.
I believe it is superficial to reduce sports solely to aesthetics. People who limit the benefits of exercise to aesthetics alone are those who have not understood the essence of sports, which goes far beyond the realm of aesthetics.

Dream! Believe! Build!

The journey has been challenging until you reached this point in your career. Describe your personal experience using a single word for each of the above expressions.

Carmen Brumă did not have a dedicated dream. During my adolescence, I went through an unpleasant experience in my life when I faced excess weight, and I managed to transform it to my advantage. It was a traumatic experience at that age, but I turned it into an advantage. That period polished me, shaped me, and helped me discover myself in a positive way, while also shaping my path in life.

I decided that this is what I want to do and did not project what I wanted to achieve.

On a scale of 1 to 10, where do you consider your self-image to be positioned, in general, in order to have the desired effect on the audience?

I operate on the principle that self-confidence and self-respect are extremely important in a person’s life. You must always be your own biggest supporter.

Depending on each individual’s perception, both the first and the tenth place are equally important if we relate them to competition – the first place – or to a grade – the tenth place.
Therefore, both have the same significance.

Over time, you have published books and created weight loss and body transformation programs that have had a significant impact on the public. Which concept/product created by you has a special meaning and what makes it so special in your own vision?

All the programs created by me are special, and there is a part of me in each of them. I have developed them in different contexts and moments of life.
A special place is occupied by the first program, “3S – Healthy, Slim, Satisfied,” a complex project that was launched as a book and DVD in 2013 and later transformed into an online program.

I can say that it was a bestseller (the best-selling one in Romania). At that time, there was no online version of weight loss programs. It was one of the most appreciated programs produced by me, and I admit that it gave me confidence in my own strength, abilities, and capacities.
“Emergency Abs” is my latest program, which I conceived and filmed during the state of emergency, using different production methods compared to before, in the sense that I procured equipment, filmed only with another person, without a film crew, and things didn’t go as I was accustomed to until then.
It was an experience that forced me to evolve in directions I didn’t anticipate. I had to take care of everything that involved production for the realization of such programs, which was previously handled by specialized individuals.

I will fondly remember this project, as it represents an experience in itself.

What prompted you to create a business based on your own experience?

I didn’t imagine that everything would turn into a business, I didn’t envision this path, I simply did what I felt, and the business took shape. When the printed version of the book gradually started to disappear, I had to reorient myself and transition to online, and this new method of communication was an unexpectedly pleasant surprise. People reacted very well.

The programs I created were a response to the needs of the people who follow me.

Carmen Brumă at 18 versus Carmen Brumă at 43, a photo made public many years ago. How do you perceive and describe the emotional and mental state, based on how you feel currently – emotional and mental well-being, excluding the physical aspect in comparison to your 18-year-old self?

The difference is colossal in terms of the psyche or how I feel. At 18, I was an adolescent with the problems associated with and specific to that age and the extra weight that created problems for me. At 43, I am a mature woman who feels comfortable in her own skin, who happily pursues her goals, and who wants to continue these things from now on.

It is well known that a healthy lifestyle is correlated with physical, mental, and social well-being. Where do you position diets or weight loss programs? Do you believe in diets or weight loss programs or in a healthy lifestyle?

In my opinion, any healthy lifestyle starts with a weight loss program, just like a journey of 10,000 steps starts with the first step. I have noticed that many people hesitate to use the terms “weight loss program” or “diet” in their discourse.
Weight loss represents a transitional period when each person reorganizes their diet, prioritizes what they eat, and takes care of themselves. They discipline themselves, learn to listen to their body’s signals, learn to eat when they genuinely feel hungry rather than when they are upset, bored, frustrated, or rewarding themselves for their efforts or results in various aspects.

They learn to distinguish between emotional or compulsive eating and the sensation of hunger.
A diet represents a necessary transitional period to “kickstart” a healthy lifestyle that will be maintained afterward. It’s just a matter of choosing the terms used.

2020 is a “special year,” and the semantics of the word “normality” have taken on a completely different meaning. How do you perceive the process of adapting to this new “normality”?

We are going through a period of change, and society will not return to the mode of functionality it had before anytime soon. Personally, I am somewhat seasoned, having grown up before ’89, when access to a color TV was a rarity and DVDs were a figment of the imagination.

Thinking about that period and the technological revolution of this century, there is a colossal difference. Additionally, I have worked in the TV industry in the years when viewers could contact you through traditional letters, not through social media.

I am confident that I will successfully overcome this phase of my life.