Mihaela Fitzpatrick is the Director and founder of FormaSheFitness where she oversees the business and the brand across its online shop, print and digital platforms. She has been in the wellness industry for more than 10 years writing, editing content, and managing an online business and developing social media strategy.

She’s a graduate of the European School of Economics in London where she completed a graduate program in Event Management and is a graduate of the Romanian American University where she completed a Masters Degree in travel and tourism management and a bachelors degree in law. 

She is responsible for managing all activities associated with FormaSheFitness, including:

• drafting and editing and publishing content (including hard print magazines, banners, videos);
• event organization, planning and presentations, including travelling to different locations and cities for events, networking and developing business opportunities;
• organizing and managing all the shootings, including location selection, concepts, putting together the team, supervising the shooting, selecting and editing content for the hard print magazine or on line content.

When she’s not engaged in the hard work of building, managing  and dreaming up new ideas for FormaSheFitness, she’s exploring the world and traveling with her Shiba Inu, “Foxy”, and writing about her fit travel experiences and pet friendly trips.

She loves all forms of wellness activities and exercise, including working out at home, in the gym and in nature. She believes health and fitness should be fun and that it is good not just to be fit and healthy but to look fit and healthy as well. 

The FormaSheFitness website, magazine and online store have been created for modern and active women, who appreciate physical and mental health, fitness, beauty, sports, fitness fashion and fit travel.